“一切始于進博會”
■首屆進口博覽會的1793家參展商，共帶來5446件尚未進入中國市場的產品及服務，其中有101件具有代表性的先進產品、技術或服務為全球首次公開展示，476件為首次在中國大陸展示
■首批31個常年展示交易平臺掛牌運營以來，共引進558家首屆進博會參展商、13609種商品，截至7月15日，實現進口752億元。僅綠地全球商品貿易港就引進了45個國家和地區(qū)的120家客商、超過22000個商品
打響“上海購物”品牌漸入佳境，來自市統(tǒng)計局相關數據顯示：上海社會消費品零售總額規(guī)模體量繼續(xù)保持全國中心城市首位，本市上半年實現社會消費品零售總額6661億元，同比增長8.4%，累計增速自2003年以來再次趕上全國增長水平。
進博會是打響“上海購物”品牌的重要契機和抓手。第二屆進博會企業(yè)商業(yè)展比首屆面積多了3萬平方米，還將帶來更多新品首發(fā)，這對于上海消費市場和“上海購物”品牌意味著什么？
新品首發(fā)腳步停不下來
“上海購物”沒有最好，只有更好，打造高品質生活是目標，需要加快集聚更多最新最潮的消費品牌。上海是國際國內知名品牌全國首發(fā)的首選地，也是全國“首店”“旗艦店”最集中的城市，但對標紐約、巴黎等公認的國際消費城市，國際知名高端品牌在上海舉辦首發(fā)活動還不夠多。全力打響“上海購物”品牌的“三年行動計劃”明確，“要充分發(fā)揮進博會的溢出效應，引進更多全球優(yōu)質商品和服務，引進有實力的零售商和采購商，提升商品的豐富度和吸引力”。
首屆進博會不負眾望，新品首發(fā)一波接著一波。大到斯洛伐克“會飛的汽車”、意大利AW189型直升機、德國“金牛座”銑床，小到意大利全自動咖啡機、日本55英寸透明電視、德國“米技”多款感應爐……《2018年首屆進博會企業(yè)商業(yè)展展后報告》的統(tǒng)計數據顯示，首屆進口博覽會的1793家參展商，共帶來5446件尚未進入中國市場的產品及服務，其中有101件具有代表性的先進產品、技術或服務為全球首次公開展示，476件為首次在中國大陸展示。
即將到來的第二屆進博會，新品首發(fā)的腳步更是停不下來。進博局副局長孫成海說：“為吸引全球首發(fā)產品參展，鼓勵集中展示，第二屆進博會擬在北廳設立新產品、新技術的統(tǒng)一發(fā)布區(qū)，全面呈現國際最尖端、最前沿、最具代表性的產品及服務趨勢，屆時，新產品、新技術、新服務發(fā)布數量預計將超過首屆。”
不少業(yè)內大佬早已按捺不住激動的心情。“今年5月份，白俄羅斯駐華大使到訪綠地集團，雙方除了達成商品進口合作，白俄羅斯方面還表示，將在國家會展中心旁的進博會常年展示交易平臺——綠地全球商品貿易港內設立‘白俄羅斯國家館’，并在第二屆進博會期間舉辦特色商品首發(fā)。”綠地商貿集團總經理薛迎杰透露道。位于綠地貿易港一樓的捷克進口館是首屆進博會參展商，中捷斯共促中心副會長謝焱說，去年是試水，所以只帶了一些產品來，沒想到效果非常好，也拿到了很多訂單。“因此今年我們不僅會繼續(xù)參加第二屆進博會，還會為第二屆進博會帶來更多的新品。”
究竟還有哪些新品首發(fā)將會來到這個專區(qū)？現在還未全部揭開蓋頭。記者在采訪中，已經有不少參展商開始“劇透”。運動休閑品牌斯凱奇今年首次參展，它將與某IP推出聯(lián)名款鞋子，前來全球首發(fā)。同樣是今年首次參展的美國禮來透露，他們將帶來三款重磅級新藥，其中包括今年剛剛上市、一周一次可幫助患者科學化管理糖尿病的胰島素。作為進博會的“回頭客”，老牌制造企業(yè)兄弟（中國）商業(yè)有限公司董事長兼總經理尹炳新說：“進博會期間，我們會有新的標簽機在中國首發(fā)。”
“前店后倉”從買到取30分鐘
全力打響“上海購物”品牌，業(yè)態(tài)不斷創(chuàng)新是綿綿不絕的動力源。上海一直站在國內引領消費業(yè)態(tài)潮流的制高點，為充分承接進博會溢出效應，上海首創(chuàng)了常年展示交易平臺，展商參展6天，享受365天服務，促展品變商品。去年首批31個常年展示交易平臺橫空出世，并為首屆進博會實現“一流成效”起到重要作用。據統(tǒng)計，掛牌運營以來，它們共引進558家首屆進博會參展商、13609種商品，截至7月15日，實現進口752億元。僅綠地全球商品貿易港就引進了45個國家和地區(qū)的120家客商、超過22000個商品，其中，進博會展商20家，涉及300多種商品。
第二屆進博會到來之際，常年展示交易平臺迎來“升級版”——總面積達到60萬平方米的虹橋進口商品展示交易中心，它是由政府引導、海關監(jiān)管、國企負責的進博會常年展示交易主平臺。虹橋進口商品展示交易中心共分兩期，一期項目已于今年4月初部分啟用，目前主要采用一般貿易模式運營；二期由即將建成投運的海關監(jiān)管B型保稅倉庫和即將啟動、并將于2022—2023年竣工營業(yè)的大型商業(yè)綜合體組成。在一期項目的東方時尚生活館里，工作人員介紹說：“這里有40多種品牌商品曾參展首屆進博會，待到第二屆進博會開完后，這里引進的獨家新品、優(yōu)品會更多。”
而就在不遠處的申昆路與寧虹路交叉口，B型保稅倉庫已經封頂，6月底已通過上海海關向國家海關總署申報B型保稅物流中心。東方國際集團進博會推進辦公室主任張磊透露，由東方國際、上海地產、南虹橋公司組建的上海虹橋國際進口商品物流有限公司負責建設的B型保稅倉庫，是目前國內開放程度最高的保稅庫，可同時滿足保稅延展和跨境電商平臺開展“前店后倉”業(yè)務時的功能需求，將于今年8月底建成，爭取在第二屆進博會開幕之前局部投入使用，無縫對接進博會展品的保稅延展需求。
B型保稅倉庫又能給消費者帶來哪些實惠呢？據了解，傳統(tǒng)跨境電商模式有回款賬期長，貸款門檻高；資源有限，接觸不到優(yōu)質國外品牌；供應鏈環(huán)節(jié)復雜，達不到規(guī)模效應，成本居高不下；商品無法溯源，引發(fā)消費者顧慮等諸多“痛點”。而“前店后倉”的跨境電商模式則有諸多優(yōu)勢：跨境商品采用空運、海運的方式，從海外倉運抵位于虹橋商務區(qū)的B型保稅倉庫后，消費者可通過手機APP下單購買，門店驗證三單（訂單、身份證、物流信息）完畢后，可向保稅倉進行現場提貨。這種新型模式，把保稅倉和直面消費者的實體店合建在一處，消費者可直接在店內選購商品，登錄APP經過短時間的線上清關后，即可在倉內直接提走商品，整個過程可能只有30分鐘。
而對于貿易商來說，通過B型保稅倉庫，進口商品可先行銷售，然后在海關全程監(jiān)管下，再統(tǒng)一在規(guī)定的時間里向海關部門集中繳納應征的進口稅費。“這樣一來，可以幫助貿易商減輕前期資金壓力，加快商品周轉，最終得益的還是廣大消費者。”
虹橋商務區(qū)管委會相關人士表示，正在建設中的B型保稅倉庫具有比鄰國家會展中心和虹橋交通樞紐的區(qū)位優(yōu)勢，可就近承接進博會參展商品和企業(yè)，還可通過建立與周邊保稅展示交易平臺的聯(lián)動機制，打造成一個能提供公共服務的公用型保稅倉，從而進一步發(fā)揮進博會和保稅展示常態(tài)化運作的輻射和溢出效應。“虹橋商務區(qū)由此也將成為聯(lián)動長三角、服務全國、輻射亞太的進口商品集散地，打響‘上海購物’的新地標。”
政策制度新供給正在兌現
擴大進口，滿足人民群眾對美好生活的向往，除了常年展示交易平臺的業(yè)態(tài)創(chuàng)新，對于市場主體和廣大消費者來說，更盼望的是軟環(huán)境的逐漸改善——比如進口商品國內外價差能否縮??？國外新品特別是進口醫(yī)藥、醫(yī)療器械的國內上市時間能否縮短？又如加快通關速度、保護知識產權，檢測標準與國際接軌等貿易便利化措施，能否盡快與國際最高標準、最好水平對接？
首屆進博會閉幕短短不到一年的時間里，在國家有關部門的大力支持下，上海為承接溢出效應，在提供新的政策制度供給方面動作頻頻：全力打造“全球新品首發(fā)地”，上海提出了進口商品檢驗結果采信制度，在滬首發(fā)的新品海外預先檢測試點、新品“預歸類”制度，優(yōu)化大型活動安全許可流程，努力實現活動安全許可審批“一事不兩跑”“一事不兩批”等；還制定了“全球新品首發(fā)”“首店旗艦店落戶”等相關標準，加大對首發(fā)新品的商標維權保護力度，把符合條件的首發(fā)新品品牌列入“上海市重點商標保護名錄”。同時，加大新品發(fā)布財政扶持力度，對符合條件的“打造全球新品首發(fā)地”相關項目予以支持。
“筑巢引鳳”，吸引更多進口商品進入上海市場的其它新平臺也呼之欲出。今年4月，上海正式下發(fā)《關于進一步優(yōu)化供給促進消費增長的實施方案》，為“推動市內免稅店盡快開業(yè)，推進機場免稅店盡快擴容”明確了時間表。據悉，首家市內免稅店今年已經明確將落戶陸家嘴，預計年內開業(yè)。
有著100多年歷史的世博會，有一句著名的口號——“一切始于世博會”。中國首創(chuàng)了全球唯一的以進口為主題的博覽會，從擴大進口，滿足人民群眾美好生活向往的角度看，也可以說“一切始于進博會”。市商務委相關負責人士表示：“舉行進博會，將為上海釋放出消費升級、貿易升級和開放升級的三重效應，一定能成為打響‘上海購物’品牌征途上的重要里程碑和航標燈。”
"Everything begins at the Expo"
The 1793 exhibitors of the First Import Expo brought 5446 products and services that had not yet entered the Chinese market, 101 of which were representative advanced products, technologies or services for the first time in the world and 476 for the first time in mainland China.
Since the first batch of 31 perennial exhibition trading platforms were listed and operated, 558 exhibitors and 13609 commodities have been introduced into the first Expo. As of July 15, 75.2 billion yuan has been imported. Greenbelt Global Merchandise Trade Port alone has introduced 120 merchants and more than 22,000 merchandises from 45 countries and regions.
Relevant data from the Municipal Bureau of Statistics show that the total volume of retail sales of consumer goods in Shanghai continues to be the first in the central cities of the country. In the first half of this year, the total retail sales of consumer goods in Shanghai reached 666.1 billion yuan, an increase of 8.4% over the previous year. The cumulative growth rate has again caught up with the national growth since 2003. Long level.
Entering the Expo is an important opportunity and grasp for the brand of "Shanghai Shopping". The business exhibition of the second Expo will cover an area of 30,000 square meters more than the first one. It will also bring more new products to be launched. What does this mean for Shanghai consumer market and "Shanghai Shopping" brand?
New product launches can't stop
"Shanghai Shopping" is not the best, only better, to create a high-quality life is the goal, we need to accelerate the gathering of more up-to-date and trendy consumer brands. Shanghai is the first choice for international and domestic well-known brands to launch nationwide. It is also the most concentrated city of "first store" and "flagship store" in China. However, there are not enough international well-known high-end brands to hold launches in Shanghai for the recognized international consumer cities such as New York and Paris. The "three-year plan of action" of "Shanghai Shopping" brand is clear: "We should give full play to the spillover effect of the Expo, introduce more global high-quality goods and services, introduce powerful retailers and purchasers, and enhance the richness and attractiveness of goods".
The first Expo was not disappointed, and new products were launched one after another. From Slovakia's "flying car", Italy's AW 189 helicopter, Germany's "Taurus" milling machine, to Italy's fully automated coffee machine, Japan's 55-inch transparent television, Germany's "Mitsu" induction ovens... According to the statistics of "Report on Business Exhibition of Enterprises after the First Expo in 2018", 1 793 exhibitors of the First Import Expo brought 5446 products and services that have not yet entered the Chinese market, of which 101 are representative advanced products, technologies or services for the first time in the world, and 476 are in the middle for the first time. China mainland exhibition.
In the coming second Expo, the pace of new product launches will not stop. Sun Chenghai, deputy director of the Bureau of Entry and Exposition, said: "In order to attract the world's first products to exhibit and encourage centralized exhibition, the 2nd Entry Expo plans to set up a unified release area for new products and technologies in the North Hall to fully present the international trend of the most cutting-edge, cutting-edge and representative products and services. At that time, new products, new technologies and new services will emerge. The number of releases is expected to exceed the first one.
Many industry leaders have been unable to suppress their excitement. "In May this year, the Belarusian Ambassador to China visited Greenland Group. In addition to the cooperation on commodity imports, the Belarusian side also indicated that it would establish the Belarusian National Pavilion in the Greenland Global Merchandise Trade Port, a perennial exhibition and trading platform beside the National Convention and Exhibition Center, and during the second exhibition period. Hold the first issue of special commodities. Xue Yingjie, general manager of Greenbelt Business Group, revealed. The Czech Import Pavilion on the first floor of Greenbelt Trade Port is the exhibitor of the first Expo. Xie Shuo, Vice President of the Central Jets Co-promotion Center, said that last year it was a water test, so only some products were brought, but the effect was very good and many orders were received. "So this year, we will not only continue to participate in the second Expo, but also bring more new products to the second Expo."
What new products will be launched in this area? Not all of them have been uncovered yet. Reporters in the interview, there have been many exhibitors began to "spoiler". Sketch, a sports and leisure brand, will participate in the exhibition for the first time this year. It will launch a joint brand of shoes with an IP company for the first time in the world. It is also the first time this year that American Lilly has revealed that they will bring three new blockbuster drugs, including insulin, which is just on the market this year and once a week to help patients manage diabetes scientifically. As a "repeat visitor" to the Expo, Yin Bingxin, chairman and general manager of Brothers (China) Business Co., Ltd., an old manufacturer, said, "During the Expo, we will have new labeling machines launched in China."
"Front Store and Back Store" 30 minutes from purchase
Strike "Shanghai Shopping" brand with all one's strength. Continuous innovation in business form is the endless power source. Shanghai has been standing at the top of the domestic consumer trend. In order to fully undertake the spillover effect of the Expo, Shanghai has initiated a perennial exhibition trading platform, with exhibitors participating for 6 days, enjoying 365 days of service, and promoting the change of exhibits into commodities. Last year, the first 31 perennial exhibition trading platforms emerged and played an important role in achieving "first-class results" for the first Expo. According to statistics, since the listing operation, they have introduced 558 exhibitors and 13609 commodities to the first Expo. As of July 15, they have imported 75.2 billion yuan. Greenbelt Global Commodity Trade Port alone has introduced 120 merchants from 45 countries and regions and more than 22,000 commodities, including 20 exhibitors, involving more than 300 commodities.
